São Paulo
Work
Work
01
01
Transforming the car buying experience to IPO
Joined the company as a founding design team member. After the MVP launch, data showed that users were confused about the new proposition of buying a car entirely online. With a limited number of designers, content and research, we had to identify issues to increase the level of interaction and trust in this new behaviour of shopping for a car online.
Transforming the car buying experience to IPO
Joined the company as a founding design team member. After the MVP launch, data showed that users were confused about the new proposition of buying a car entirely online. With a limited number of designers, content and research, we had to identify issues to increase the level of interaction and trust in this new behaviour of shopping for a car online.
Bringing lifestyle to a finance brand through elevated merch
As Robinhood's core audience matured, the brand needed new touchpoints to deepen relationships. The challenge was transforming merch from promotional afterthought into a strategic channel that could build brand equity and cultural relevance.
Bringing lifestyle to a finance brand through elevated merch
As Robinhood's core audience matured, the brand needed new touchpoints to deepen relationships. The challenge was transforming merch from promotional afterthought into a strategic channel that could build brand equity and cultural relevance.
Made in Brazil with love
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